From a pandemic idea to all-in web + AI.
It wasn't a straight line. It was five years of betting, getting things wrong, reinventing ourselves and coming back more focused.
Beltrax is born
In the middle of the pandemic we started building websites and online stores. The whole world went digital overnight, and that was our push to begin.
Social media management
Our clients already had websites and asked us for more: to manage their social media. We opened our second business unit and it went very well.
Video production
To create better content we needed to produce it ourselves. We took the risk, bought professional gear and opened our video production unit.
The slump and the decision
Then came the hard part. Clients left and we didn't know what to do. Instead of giving up, we decided to change our strategy and partner with the right people.
Full focus: Ratto Films is born
Agustina Montanaro, my right hand, became my partner to lead production. We spun that unit off into its own company, Ratto Films, and Beltrax became dedicated to what it does best: digital.
Beltrax is all web + AI
Today we're an agency 100% focused on websites and online stores, powered by artificial intelligence tools. No distractions, all our focus on growing your business online.
We don't work alone.
Two brands we join forces with to deliver more, and better.
11Y6 Talentos
Our strategic partner in both businesses. It all started with their trust in our very first website and, since November 2025, that relationship became a partnership between both brands.
Ratto Films
Our partner production studio. When a project needs video, photography or high-end content, we join forces so your brand looks like a movie.
Lessons from the road.
Reinventing yourself isn't failing: it's how you survive and grow again.
Focusing on what you do best is worth more than trying to do everything.
The best partners aren't born from a contract, they're born from trust.
This project took us across 10 countries.
Because when you do what you love with focus, it takes you further than you ever imagined.
Our values.
Four principles that guide how we work and how we build every project.
Adaptability & Collaboration
Every brand is different, and we like it that way. We adapt to your pace, your style and your goals, working closely with you to build something together. We don't impose: we listen, propose and co-create.
Simplicity with impact
Simple isn't basic, it's powerful. We cut what's unnecessary to focus on what really matters. Clean strategies, clear visuals and direct messages so your audience remembers who you are.
Strategic execution
No wasted steps. Every piece of content, campaign or automation starts from a clear plan aligned with concrete goals. Because creative work should be measurable, and good looks should convert too.
Content with purpose
We believe in communicating with meaning. We create pieces that capture the essence of each brand and bring real value to its audience. Beyond reach, we look for impact: connecting with people through authenticity.
The people behind Beltrax.
A team that blends creativity, strategy and technology, focused on your results.
